Artisan Complete sweeps POPAI awards for digital signage27 Maret 2008
MARKHAM, Ontario — Artisan Complete took
home 14 statuettes at last week’s POPAI Outstanding Merchandising Achievement
(OMA) Awards Gala honoring the most innovative and effective marketing
at-retail programs which lift sales and make products memorable and enticing to
consumers.
OMA displays are judged based on the display’s
objectives, design and engineering, shopper engagement, retail experience and
sales and brand performance results.
Currently in its second year, awards were also
handed out at POPAI’s Digital Signage competition — acknowledging
excellence in retail digital signage campaigns. Digital signage scores are
based on the spot’s ability to increase sales, obtain retail placements and
work strategically to position the brand at the point of sale.
"Our in-house designers and production staff
have created solutions that connect with consumers and motivate them to make a
purchase in-store," said Artisan director of sales and marketing, Kris
Matheson. "We are proud to be recognized in this prestigious competition
for their outstanding work."
Artisan Complete won 13 OMA awards for its
temporary, semi-permanent and permanent point-of-purchase display designs and
manufacturing. The company also picked up a Digital Signage award for its
content design and production.
Source :
www.digitalsignagetoday.com
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