RMS, Panasonic broaden retail, automotive digital signage offerings27 Maret 2008
FT. LAUDERDALE, Fla. — RMS Networks,
an Internet-based, digital media and marketing agency that develops, manages
and delivers video advertising segments to consumers daily, has extended its
relationship with Panasonic as the primary provider of display technology for
RMS’ digital signage networks.
Over the next 12 months, RMS will
install thousands of high-definition Panasonic plasma screens in automotive
dealerships and retail locations nationwide. These will join the nearly 80,000
existing screens that RMS has connected to its video network located in
high-traffic, high-visibility locations.
“Panasonic has taken plasma
technology from its infancy to the forefront of the industry,” said Jay Wilson,
chief technology officer at RMS Networks. “The most compelling attraction of
the RMS digital signage network is the screens on which the content is
displayed. With their proven plasma technology, unsurpassed reliability and
track record of success, Panasonic is the natural choice for program
expansion.”
RMS’ digital network — and its
proprietary rVue application — allows retailers to control in-store video
programming with drag-and-drop ease. Selecting from thousands of product segments,
advertisements, instructional videos and other content, programming then
downloads via the Internet and is played on high-definition Panasonic monitors
throughout the location.
Panasonic’s advanced monitoring and
control capabilities combined with rVue technology provides content playback in
a trackable format — a very important feature in this constantly analyzed
industry and critical for growth.
“This proof of playback is central
to our proposition. Whether they’re auto dealerships or retailers, our clients
turn to us for reliability and innovation,” Wilson said. “And we turn to vendors like
Panasonic who constantly provide us with the latest advancements to deliver
leading edge solutions.”
In related news, RMS recently
announced that its proprietary rVue video software will ship pre-loaded on Dell
servers destined for installation as part of the RMS digital in-store signage
network.
Source :
www.digitalsignagetoday.com
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